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Oil at $90: Who Wins, Who Loses in This New Supercycle?

OPEC+ maintains discipline, emerging demand surges. Analysis of winners and losers from expensive oil.

FinSheet··4 min

Oil Makes a Comeback

Brent hovers around $88-92 per barrel — a level many thought impossible after the US shale revolution. Yet three structural forces are pushing prices higher.

+22% YTD

Brent Spot

$90

Cuts maintained

OPEC+ Production

-2.2 Mb/d

Record

Global Demand

103.5 Mb/d

Historically low

Spare Capacity

2.8 Mb/d

Three Bullish Forces

1. OPEC+ Discipline: Saudi Arabia succeeded where it had failed before — maintaining durable production cuts. The 2.2 million barrels/day removed from the market create a structural deficit.

2. Emerging Demand: India (+500k b/d in 2026), Southeast Asia and Africa more than offset the Chinese slowdown. Global demand hits a record 103.5 Mb/d.

3. Underinvestment: Oil majors cut 40% of capex since 2020 in the name of energy transition. Result: not enough new projects to replace natural decline in existing fields.

Oil at $90 — Winners vs Losers

Winners

  • Saudi Arabia: budget balanced at $80, surplus at $90
  • Oil Majors: TotalEnergies, Exxon, Chevron — record cash flows
  • Norway: sovereign fund rising, strong krone
  • Renewables: expensive oil makes solar/wind more competitive
VS

Losers

  • Airlines: jet fuel represents 30% of costs
  • Road Transport: diesel price increases
  • Consumers: +15% at the pump
  • Importing Countries: India, Japan, Korea — trade deficit

Le pétrole cher est un transfert de richesse des importateurs vers les exportateurs.

Key Takeaway

Conseil

Oil at $90 isn''t a temporary spike — it''s the new floor as long as OPEC+ maintains discipline and underinvestment persists. Overweight European majors (TotalEnergies, Shell) offering 6-8% dividend yield + massive buybacks. Underweight airlines and transportation.

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